The Startup Hour

Storyline

The Startup Hour(TM) is a new concept combining reality TV with crowdsourcing, allowing members of the public to invest in startup business pitches presented on the show. The Startup Hour(TM) is making television history by allowing viewers to own a stake in the startup ideas pitched on television. A new patent-pending technology, called Textinvesting(TM), enables viewers to use their mobile phone to crowdinvest from their couch as they view the pitch on TV, the web or their mobile device. The format introduces an emerging startup culture full of dynamic personalities and drama to a broader public. The importance of entrepreneurship is highlighted, and as viewers imagine themselves in these roles, they simultaneously have an opportunity to learn, jump in and take action. A potential new investor is now a click away.