Rihanna - Fenty X Puma - Paris Fashion Week

Storyline

Live Show as part of Paris Fashion Week, broadcast over multiple global channels. Rihanna's latest collection for FentyXPuma took over the National Library of France in Paris for one of the stunning highlights of AW17 Paris Fashion Week. Executive Producer, Chris Dabbs and his European team managed and produced the digital output whilst models including Stella Maxwell and Joan Smalls walked library tables and street kids hung out on the balconies. Over 450,000 watched live on social plus an additional 100,000 pre-show Instgram feed lead by Rihanna. Edits of the show were sent to media outlets via EPK distribution as well as a Behind the Scenes production.