OK, Il Prezzo È Giusto!

Storyline

This has been the Italian version of the popular USA game show of the same name, in which competitors guess the prices of featured products in order to win them. With its more than 3,430 episodes this program has been the second longest running game show in the history of Italian television, surpassed only by La ruota della fortuna (1987) added to La ruota della fortuna (2007).