Growing Organic

Storyline

"Certified organic" is one of the fastest growing segments in agriculture, yet the United States is still a net-importer of certified organic food.To help shift the conversation and find new ways to explain the economic, environmental, and social benefits of organic food, the USDA's Natural Resources Conservation Service (NRCS) embarked on a two-year journey with The Lexicon to tell the story of organic agriculture in this country. They began by conducting hundreds of interviews with inspiring organic and transitioning farmers, NRCS soil scientists and district conservationists, then translated their findings into a series of educational short films, information artworks, books, and even a website. Farmers are adapting new principles and practices that will change the face of agriculture in this country, and consumers can do their part by supporting organic growers both locally and across the country.