Shinesty

Storyline

Shinesty is a comedic doc series that follows the lives of co-founders Chris White and Jens Nicolaysen, and the millennials behind the irreverent multi-million dollar clothing brand. Each week the show documents the team creating new, innovative, and humorous ways of marketing their brand to their fun-loving audience. Whether they are trying to lure people from the mall into their mobile storefront or doing a photo shoot in swim briefs at the local farmers market, the whole group lives the "work hard, play hard" lifestyle.