Cleveland Hustles

Storyline

As if giving Cleveland its first major sports championship in more than 50 years with the 2016 NBA title wasn't enough, basketball superstar LeBron James is looking to give even more to Northeast Ohio, where he grew up and still resides. James and business partner Maverick Carter are executive producers of this show that aims to give Cleveland-area entrepreneurs investments to help open new brick-and-mortar stores to try to boost the area's economy. Four local business leaders mentor the owners of eight small businesses and test their business acumen before deciding to invest in four of the companies and support them as they open storefronts in a rebuilding neighborhood. B. Bonin Bough, an executive with a large snack-food company and member of the Advertising Hall of Fame, has been hand-selected by James and Carter to serve as host of the series, which Carter calls "more than a TV show," saying "it's a transformational series that can lift up all of Northeast Ohio."