Veganville

Storyline

Five vegans head to Merthyr Tydfil in South Wales and attempt to convert local meat-eaters to a plant-based lifestyle. The series explores what motivates those who choose a plant-based lifestyle, as well as those who don't, with some studies suggesting that a number of Brits are put off giving up animal products by the `aggressive' image of vegan activism. The series offers the chance for both sides to learn from each other, while allowing the vegans themselves to assess the way in which they spread their plant-based message.